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TO INTERSTITIAL OR NOT TO INTERSTIAL – THAT IS THE QUESTION!

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View image | gettyimages.com While marketers’ bread and butter lies in online ads, internet users in 2015 have become “ad blind”. So, one of the most popular ways to alleviate this ad-blindness has been the rich-media interstitial. These full-screen ads cover the content of a webpage while it is loading, are often quite visually engaging, and are said to be ...

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