Social TV Connects & Engages with Audiences
Last week, I had the privilege of attending the #SESNY conference. I wrote a summary of the keynote talk which you can find here on ClickZ.com. There’s a strong connection between TV and search. In...
View ArticleAgile Marketing Manifesto
“ "Once the rockets are up, who cares where they come down! That’s not my department," says Werner von Braun” -Tom Lehrer
View ArticleMarketing: Understand Digital Customers First
Empathy opens up opportunities for connections. Strong connections with customers are requisite for loyalty. In our social networking age, these connections can increase loyalty exponentially. The...
View ArticleGoogle Acquires Nest
Nest Labs is a home automation company that has made it’s name in making smart internet-connected thermostats and smoke detectors for your home. Today Google bought Nest Labs for $3.2 billion in cash....
View Article3 Easy Ways to Unify Your Brand Experience Across Channels
Recently, I met with an owner of a small chain of boutiques. Although she is successful in her brick and click stores individually, she’s having a difficult time with brand fragmentation and is trying...
View ArticleWhy DID Google Buy Nest?
According to Slate “Much of the initial reaction to Google’s $3.2 billion purchase of Nest, the startup behind a popular home thermostat and smoke alarm, has been of the fear-and-loathing variety. The...
View ArticleThe Myth of a Social Media Strategy
When people ask me about what their social media strategy should be, I often take a cue from my colleague, Joel Postman, Author of SocialCorp, and respond with “What’s your Microsoft Word strategy?”...
View ArticleCHART – How Marketers Use Social Media
This is how marketers are currently using social media in B2C and B2B markets. You will find more statistics at Statista Related articles Silicon Alley Insider: These Emotions Make Things Spread Like...
View ArticleAre You A Victim of the 90% Effect?
ROI is our core metric in marketing, and we’re hearing that metric tossed about in conversation more and more lately. It is your measure of whether your campaign or marketing program was a success – in...
View ArticleSocial Media Is The New Home of Agile Marketing
Yesterday I had a discussion with someone from an IT background who, in recent years, has moved over to the Marketing department. He was telling me about how he does Agile Marketing. Long story short,...
View ArticleHealing The Device Divide With Google’s Latest Algorithm Update
Whether you’re a customer-centric Digital Marketing Manager or hard-core SEO expert, you work hard to make your site visible to as large of an audience as possible. And, as more people use their mobile...
View ArticleTO INTERSTITIAL OR NOT TO INTERSTIAL – THAT IS THE QUESTION!
View image | gettyimages.com While marketers’ bread and butter lies in online ads, internet users in 2015 have become “ad blind”. So, one of the most popular ways to alleviate this ad-blindness has...
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